The scent is similar to the Comforter. Lush calls some products naked because they’re containerless products. Lush store people put it in a small black paper box. It’s applied with Lip brush or your fingers. 

Above Photo courtesy of the lovely @squishieplushie on Instagram 

These below are my last year’s versions of the sugar plum fairy lip tint and scrub. Not naked, they’re in regular lip product containers. The scrub in particular is yummy.