5 out of 5 rating

The Keep It Fluffy scent was one of 12 different scents families product lines sold at the Lush sister company called “B Nnever Too Busy To Be beautiful” boutique in London from 2005-2009 or thereabouts. The Lush website had a tab for their B Never store and if you clicked on it it would take you to the B Never store retail website so you could buy things and even have them delivered to the U.S.A. naturally i took advantage of that service.

One of my favorite Keep It Fluffy items from that boutique was the bubble bar, in my picture below. It’s on the bottom right, pink with a red rose in the middle.

Lush will be making it again 20 years later in the upcoming February 2026 subscription box.

If you’ve ever tried The Lush turkish rose shower smoothie, that was made in the Keep It Fluffy scent. You can see my vintage glass bottle of it that came in the Keep It Fluffy gift set that i bought in my pics below from 2006.

It a soft, young, fresh rose scent, not an old lady rose scent, even though i’m an old lady 😊.

In my picture above are my now empty Original cut crystal Keep It Fluffy perfume on the left from 2006, and a new bottle on the right from 2019. The pink one in the middle is a Lush bubble bar recently made in Lush UK called ‘Keep It Fluffy Bubble Bottle’.

I have all the Keep It Fluffy products Lush/B Never made from 2006 onwards to the present 2023.

Keep It Fluffy was at one time my favorite of the 15 fragrance lines that Lush sold at their sister store ‘B Never Too Busy To Be Beautiful‘ 2005-2008. Keep It Fluffy was a large line of products. Its a light and pretty fragrance. Its got rose petal infusion, vanilla, jasmine, lemongrass, and ylang ylang.

When i smell Keep It Fluffy I usually smell the rose petal infusion, then the Ylang Ylang and jasmine. I dont usually pick up the lemongrass.

Here’s my pic of the body spray from 2006.

Some people don’t like it, and some people love it. So id go by the notes if youre trying to make a decision on buying or not.

If youre familiar with the Lush/B Never ‘Two Hearts’ fragrance..its *somewhat* similar notes, except Two Hearts is more jasmine forward and has no vanilla or lemongrass.

Lush made the bath bomb again, once around 2008.

There are some kinds of products that carry the KiF scent better than others. Lush had a bath bomb which was lovely and so was the soap. The perfume is iffy because i have the originals to compare it to and for sone reason the original is better scented. It should be the other way around right? The older one shouldnt smell better than the new one. So this tells me that Lush is using less of some ingredient than they used to.

A new 2025 Keep It Fluffy soap that Lush sells on their website and in stores.

Also, if youve used or smelled the Lush ‘Turkish Delight’ smoothie, that is made with the KiF scent. I love the scent in the smoothie.

Here’s an empty bottle of one of my Lush Keep It Fluffy perfumes. Lush made these cut crystal bottles. The one next to it was a body spray.

This is one of my ‘if you were on a deserted island’ Lush perfumes.

Here’s my video

In my photo below I gathered all my Keep It Fluffy products. The container was a handmade Lush Keep It Fluffy gift set container.

rose petal infusion, jasmine flower infision, vanilla, lemon grass and ylang ylang.

It’s a beautiful, innocent soft floral with citrus notes. Its not sweet. Well maybe a tiny bit sweet. Very little.

 I have a bunch of Lush Keep it Fluffy things. Some of the containers are empty. And i still have bubble bars, empty shower gels and other bath stuff in this scent. Myself and others have been hinting to Mark C from Lush about re-making keep it fluffy for a few years now.

And the Lush Kitchen did remake the shower gel, (below) yay!! In 2025 for one of the monthly Subscription boxes.

Maybe someday. I can always hope. 

ETA: As of 2021 Lush now sells this perfume again! I think it’s limited edition.

The ‘Keep It Fluffy bubble bottle’ bubble bar on the left is in the same shape as the perfume bottle. Lush made these in 2019

Heres a keep it fluffy bath bomb thst Lush made as a Lush product and wasn’t at their B Never boutique.

Also in the Keep It Fluffy scent is the ‘Funny Face’ Fun bar, which was exclusive and free at a Lush Event in England for one night. A very lovely woman got one for me 🙏🏼❤️

Funny Face was an old movie with Audrey Hepburn. The exclusive Lush cinema were giving out fun bars with the Keep It Fluffy scent.

In my photo above are all my products from B Never back in the day. i still have the cleaned out, empty containers in a box in my lush room closet.