Here’s a video i made about this.
“When the word “discon” ripples around there’s always a sharp intake of breath as people wonder if their favourite will have its fate sealed. We all have our hero products and stories of heartbreak when something treasured has slipped out of production.
As we look towards a future, lockdown presented an opportunity for Mark Constantine to reflect on the present and try every product again and again to get a better understanding of what we are offering. Backed by The Secret Masterplan there were clear criteria:
- Does it serve customer’s needs?
- Is it number one in its category?
- Is it part of a cosmetic revolution?
12 weeks, 116 days and a lot of 4pm baths later a clear idea was forming, and with review from Lush analysts, there is a list.
There are bound to be some disappointments but far many more opportunities as we make room to create things that are best in their class – fewer products, that give you better results.
We have a dedicated team of product inventors bursting with ideas that will knock your socks off. For sneak peeks and all the BTS action of what’s to come (make sure you check out our inventor’s social media profiles) and check out #lushcommunity. “
It will take a while before these are all gone, but as always at Lush nothing is often gone forever. The newly launched Kitchen subscription box is not only a monthly delivery of retro favourites and some surprises, but also offers subscribers a chance to vote on the contents, so maybe your favourite will be back sooner than expected